In 2004, I was given the task to do a complete redesign of the famous Sanborn's Travelog guidebooks. In my first article, I wrote about the projects problem areas and my proposed solutions. In my previous article, I discussed the cover redesign process. In this article, I will go over the books’ revised structure and page layout design.
My page layout design |
My map design |
My inside cover design |
To help entice the reader to travel more, I added several articles at the end of each book that would feature interesting vacation alternatives, such as eco-tourism in a cloud forest or whale watching off the coast of Baja California. Other helpful resources added to each book were common English-to-Spanish translations and a visual directory of common road signs in Mexico.
It took months to redesign each 200+ page book from top to bottom. The entire redesign process consisted of restructuring travel log segments, drawing maps, editing the entire book, and redesigning the layout and cover art. I also poured through thousands of images and related travel articles to complete each book. Although I had constant feed back from Sanborn’s president and managers, most of the time it felt that I was a one man Editor/Art Director/Graphic Designer.
Thank you,
Pete C.
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Travel Guidebook Redesign Case Study, part 1, Travel Guidebook Redesign Case Study, part 2,
Travel Guidebook Redesign Case Study, part 1, Travel Guidebook Redesign Case Study, part 2,