Wednesday, January 5, 2011

Logo Design Case Study: Brainwerx Design

In mid, 2010 I created Brainwerx Design as a way to market myself as a freelance graphic designer. Truly creative designers spend hours upon hours sketching the perfect logo for themselves or their clients. I do the same...usually. When designing a logo, I normally do not pay attention to my first few sketches. I consider those to be a starting point and know that they will lead to something greater. Those first ideas have so much room for improvement. Even after you settle on a concept, it can still be developed so much further.

Although I had sketched out several different logo ideas, I kept coming back to one of my first concepts, the design that you see in this blog post. Why would I do that? Well, allow me to refer to one of my previous articles (Looking for a "Creative" advertising agency) where I wrote: "Advertising agencies, design firms and freelance designers need to see themselves as their potential customers see them. They need to be aware of the market they are in, and market themselves accordingly." That's the key... market yourself accordingly.

I live and work in the very southern tip of Texas. For over a century the economy in this region has been well behind the rest of the US. It has only been in the past 25 years that there has been an explosion (revolt?) of high school graduates going on to graduate from college. And only in these past 10 years, has this area begun to grow to the metropolis that everyone knew it had the potential to become. Don't get me wrong, we have made great strides here. We have upscale boutiques, interior designers, etc., but I strongly believe that I could not successfully market myself in this area as an upscale graphic design service. Therefore, I could not use a logo that was too abstract. What I needed was something that was clever, creative and instantly memorable.

The image of the head profile with gears lends itself well to the Brainwerx Design name. They both emphasize the creative process. Aside from the final artwork that I produce for my clients, the "process" is what I want them to understand and hope come to appreciate. I want my clients to see that I create new images and not simply copy-and-paste objects onto a template. I custom create their logos, websites, advertisements, etc. I actually think about their business and their branding efforts.

Pete C.

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